Sociology Paper Essay Example | Topics and Well Written Essays - 750 words

Sociology Paper - Essay Example In the reading, â€Å"making sense of the senseless: understanding genocide†, the authors begin with a statement that solidifies their greater purpose. That is, â€Å"all genocides are horrific, but not all genocides are the same. they can arise from cold-blooded calculations, realistic fears instincts for revenge, or ideologies of purification. understanding-and perhaps forestalling- genocide requires clear distinctions,† (Chirot & Edwards, p.406). A clear distinction to be made would be that, while genocide and the wars that come about are horrid, their root causes can differ to varying degrees, by what caused them in the first place. The inner meaning of the text, as written by Daniel Chirot and Jennifer Edwards, is to consider the frightening human atrocities of such events as the ethnic cleansing in Yugoslavia in the 1990s, as well as the extermination of the Jewish people during World War II, along with Rwanda, but to look at them through the means in which they were initiated. â€Å"The inevitable comparisons of these recent atrocities to those of the past, most notably the Holocaust, are highly controversial. Classifying an event as a genocide can be used to legitimate the claims of survivors or as justification for reprisals against perpetrators. Therefore, several questions about genocide should be considered: (1) How successful does an attempted â€Å"cleansing† of a group need to be to warrant classification as genocide? (2) Does a certain number or percentage of a population need to be killed? (3) Does the intent of the perpetrators make any difference? (4) Should the term genocide be reserved for the murder and expulsion of religious or ethnic minority groups or can political dissidents or enemies in war be victims of genocide?† (Chirot & Edwards, p.406). The subjective facts listed within the article would be the tendency of many to want to classify any form of

A Rude Awakening Essay Example for Free

A Rude Awakening Essay Although the article â€Å"Blue-Collar Brilliance† by Mike Rose provides the reader insight on the importance of blue-collar jobs, David Foster Wallace’s â€Å"The Kenyon Commencement Speech† hold stronger arguments because it thoroughly and realistically explains the significance of a college degree and how our educational freedom helps us be more self-aware. The essay, â€Å"Blue-Collar Brilliance†, explains how it’s wrong and unfair that a formal education ultimately demonstrates the true value of intelligence. Mike Rose begins his essay by introducing a personal example of how his mother, who quit school in the 7th grade, works a blue-collar job in a restaurant. He then explains how she learned social and interactive skills and also understood psychological behaviors such as â€Å"reading social cues, managing the customers’ and her own feelings† (Rose 4) as she encountered different people at her job. In his opening statement, he notes how his mother â€Å"shaped her adult identity as a waitress† (Rose 1). He explains how the use of tools in every day factory jobs, like his uncle had, requires motor skills that are not necessarily taught in school. He observed various workers while on their job and noticed how they all have specific skills that they have accumulated and perfected over the years. He concludes that by acknowledging a broader perspective on the significance of blue-collar jobs, our society might be able to accept them as more than a â€Å"muscled arm† (Rose 5) generalization. Rose makes an acceptable argument, however he does not mention opposing arguments in his essay. With blue-collar jobs, it’s usually associated with minimum wage jobs. Blue-collar workers are barely getting by these days since more jobless people (some who actually have college degrees) are applying for more minimum wage jobs, therefore increasing unemployment for blue-collar workers. A blue-collar job comes with a lot of disadvantages like, â€Å"lack of mental stimulation (repetitive routines), physical exhaustion, hazards on the job, social prejudice, and loss of jobs to automation† (The Pros and Cons of A Blue-Collar Career, Harrison 1). He also  suggests how it’s unfair that society seems to think that a job requiring less education means it requires less intelligence. It’s a valid point, but he doesn’t mention that there are manual work out there that don’t necessarily require their workers to be very smart anyway. Packaging boxes, for instance, is a step-by-step process that any competent person can do. He seems to mix the term â€Å"intelligence† for â€Å"competence†. Regular factories don’t require much from their employees other than following a simple, yet specific process. It doesn’t take much for the employees to hammer in that process into their workers if they all adapt a routine every day. Rose’s personal examples are unique and rare – but it does not prove anything about the reality of manual labor. Not every blue-collar worker experiences that kind of intellectual and emotional growth in his or her job. In his essay, he also implied that white-collar jobs are not as rewarding and beneficial as blue-collar jobs. We would not have this society if it weren’t for the formal education people had. A college education can be out of reach for some people, but there are scholarships within reach and available to low-income students. He should have added some more research or statistics to explain the intellect levels of the blue-collar group in order for him to successfully refute the relationship between intelligence and a formal education. David Foster Wallace’s commencement speech at Kenyon strongly explores the deeper reality and significance of a college degree and a student’s educational freedom. In the beginning of his speech, he tells a didactic story about a conversation between an older fish and two younger fish. The older fish greets the other two and asks, â€Å"How’s the water?† (Wallace 1), while the two younger fish replies with, â€Å"What the hell is water?† (Wallace 1). He goes on explaining how education ultimately teaches us how to think. He defines the true meaning of getting a college degree and how it helps us learn â€Å"to be just a little less arrogant† (Wallace 4). He explores the values of how something as simple as awareness can help students utilize knowledge properly. He mentions how post-graduates usually go through this kind of aimless, empty, day-to-day routine when they finally get their careers that they’ve sought from the start. He also suggests that humans need to learn how to adjust their natural default setting. Being more aware  and less arrogant about the things we learn, he claims, is something that the world needs to adapt to. Wallace’s speech starts with this metaphorical story of the fish. It works because college students can relate to it. He uses metacommentary (â€Å"the point of the fish story [†¦]†) to explain his point that the fish are humans and the water represents the knowledge surrounding us. â€Å"Water† seems be surrounding us everywhere, but we don’t seem to acknowledge it, as we should be. He explains how a college education should be the motivation to get out there and think the â€Å"right way†, as he himself has made mistakes. He mentions how self-centeredness is a huge part of the human default setting that it’s hard for us to crawl out of that state. We always seem to be thinking of ourselves all the time and how all these decisions we encounter affect us. He asserts that self-absorption and unconscious internalization hides students from the significance of the knowledge they have acquired during college. He indicates that liberal arts essentially teaches students different beliefs, which will help them to be more open-minded towards different perspectives. It reminds and encourages his audience that earning a degree isn’t nearly enough to be â€Å"well-adjusted†, in his terms. Sometimes, students need to find a way to independently think for themselves and not from a close-minded way. He successfully encourages his audience to re-program their ways of thinking and be more aware of the realities found in the real world. Even if these college students have not fully grasped what he said about â€Å"the day-to-day trenches of adult life† (Wallace 10), he conveys this message throughout his speech that they should not only know what to think about, but how they should think and react. He casually mentions how some might think that he’s preaching all these moral values, but he counteracts it effectively by empathizing with the opposing audience by saying truthfully that it is difficult, â€Å"takes will and effort† (Wallace 9), but â€Å"if you really learn how to pay attention, then you will know there are other options† (Wallace 10) to consider and learn from. He then argues how educational freedom is a real gift to students everywhere, as it teaches them to be more well-adjusted. His speech then slowly morphs into an advice for the younger students to be more liberal and unbiased as they live their life. He asks his audience to acknowledge simple awareness and the â€Å"real  value of a real education† (Wallace 12). He also included an anecdote about an older person going to a grocery store and encountering all these everyday annoyances while waiting in line. He tells this story, while giving off a sense of frustration and longing through his words. It displayed the reality of growing up after college and not finding a sense of direction in one’s life. In his concluding paragraphs, he almost seems to beg his audience to follow his advice because he implies that he has not achieved it yet. He wrote the speech with an informal, yet honest way of writing and included some harsh words, which especially helps when reaching out to his core audience. The honesty and casualness to it gave justification to his reasons especially since his arguments provided a clear and concise structure personally built for his readers. He empathizes with his audience and ultimately succeeds in persuading them about the true meaning of a college education. Both speeches closely examine the human nature and how we all seem to adapt and utilize different kinds of skills and knowledge as we go through our lives. The message here is that workers and students alike are both faced with a rude awakening as they journey to a different kind of reality to find their own sense of identity. Although Mike Rose’s essay, â€Å"Blue-Collar Brilliance†, sheds a broad light on blue-collar jobs by specifying examples of workers learning heuristic skills without completing a formal education, he also fails to address other possible and realistic opposing viewpoints to support his own argument. However, David Foster Wallace’s â€Å"Kenyon Commencement Speech† is able to present all his points through a different, yet effective way and explain his reasoning why a college degree is necessary to understand our educational freedom and self-awareness that we always seem to take for granted. Wallace’s speech inspires a more thought-provoking discussion, by being straightforward with his audience. He didn’t try to lecture the reader about â€Å"life†, but he explained the real world and the way people should think and apply what they have learned in school to good use.

New Ice Cream Product Launch Action Plan

New Ice Cream Product Launch Action Plan A comprehensive action plan to launch a new product in the Dessert segment, a delicious Ice-Cream called Delice Executive summary The essence of this comprehensive action plan broadly reflects the present market scenario. Its competition level, a brief insight about our product, its distribution channel. And of course a strategic planning that will certainly reflect business portfolio and functional plan forms a vital part of this report. Our marketing plan is for our new product launch, in the dessert segment. A delicious, Ice-cream which we have named Delice. We have also discussed its marketing mix to make it look unique from conventional market offer. Hence translating the marketing mix into action we are able to launch this product successfully. This action plan also define a systematic approach to get a good market share with high sales and profit, by strong promotional program and using effective tools like advertisement and product campaign like road campaign, free distribution in the shopping mall as a sample and through strong poster in retail shops etc. The market is dynamic, and therefore problems and obstacle are there, it therefore become compulsion to discus the issues related with this launch as well. Introduction: Nowadays, the demand for better living and a better life style is a core to our product. The consumer is always looking for new and delicious products, and big market giants are always coming up with products to cater the need of their customer. Amidst this rat race for a want of a healthier life and a pocket the benefit by taking care of good taste bud, we are coming up with an extremely delicious Ice-cream Delice at a very affordable price, in the existing market where the price are soaring in this food business. With the budget of  £1 million, I have also planned where this amounts is to be allocated, and in what proportion respectively. According to the latest market trend, even local ice-cream is selling like hot cakes. ACTION PLAN Action Steps What Will Be Done? Responsibilities Who Will Do It? Timeline By When? (Day/Month) Resources Resources Available Resources Needed (financial, human, political other) Potential Barriers What individuals or organizations might resist? How? Communications Plan Who is involved? What methods? How often? Step 1: Analyse the market Survey team 01/09 A. survey team/Finance B. information data of ice-cream shop and sales A. Locals B. Not letting the survey team do the work Planning team Phone, emails, etc everyday Step 2: collecting data Survey team 15/09 A. survey team/Finance B. information data of ice-cream shop and sales A. shop owners B. not providing the info Planning team Phone, emails, etc everyday Step 3: Advertisement Advertisement team 01/10 A. Ads team/Finance B. Place and permission A. shop owners, TV channels B. permission Ads team Phone, emails, etc everyday Step 4: Launching of the products 15/10 A. The whole company B. Political support, etc A. Rival company B. Putting barriers, etc Directors, Managers etc Personal visit, phone , emails, etc I make sure that any ice-cream product of successful when presented along with marketing strategy market I need to market segments. These targeted customer segments that I had my ice cream consumers product. Despite the fact that my ice-cream products can be directed to a single, all of them, and my market research analysis showed that most people age of me between 5 and 20 of some-not-to-to-eat some ice cream. Ice-cream Product Marketing will be on my blocks: -For families with children-as that of ice-cream after being always should be during such as food Ministry dessert, it is during such as food for children after completion of believes. Families with kids as it is taken or eaten after diner it is a good treat for the kids and the children, desserts also plays an important role as bit o digestion Families- A family without kids are good, because u get to see the adult as kids, as they lick ice- cream and it always brings out the kids in adults. Teenagers these would be in the age group 7 to 20. Launching of my successfully ice-cream product price, I will be no need of the Budget. My target to monitor the budget will be for it to my producer and marketing strategy. This is the only way would be about the product can be started investigation in the best of luck market opened. In the budget for my new menu d Or ice-cream products will be marketing mix 1 million pounds being five major elements that are as marketing strategy for the Delice. These are based on the Delice is to achieve the target. Are these five elements, sometimes five passed through the, are: -price -place -promotion -product -period price In that it is necessary to stop an appropriate price of 62 my ice cream. The sale price of that is my ice cream, medicine is that the user to a drug bought a large amount in the price of the product is good taste the standard. Price of ice cream product for me is being determined in the low income and business behavior than is part of the Delice company but I will determine my ice cream product of  £2.75 price of local health charter of 500 ml ice cream. I selected because the price is as part of the price of the Delice price effect of a strategy. Due to the Delice in the launch of ice cream market, as Cadbury, Hagen Dazs, etc. But I started to use sliding calculation is the price. As a new flavour carte my product, or the desire of people can try and the tincture free if it is, it means that consumers will be ready to pay the price of which the government claims product ice cream. My research market analysis I told people that I tried in 3900, he said that my questionnaires spent on average 1 pound a time on four pounds ice cream. I know that the price of my ice cream product Hanguraja inherits and suitable for the price PLACE For my ice cream medicine are low income in the areas of all good and links or restaurant speeding lunch were present. It is also in selling to the United States and European countries. From the ice cream factory Delice police special attention in missing, ice cream product England ended around the rest of the division and Britain. In 8300 the trucks of ice cream which products to low income in the areas of the motorway. This easily, if ice cream in England is distributed in Scotland and Wales, while on a truck In Ireland of ferry. However, if my product foreign selling, which will be imported, the import of expenses and pay taxes to export. My ice cream from medicine could also be sold directly to the internet user to the Delice or from the user a Super market. The ice cream items to come straight from the doors frozen are a machine. Like the Delice a delivery service, which will be small straight customer, a large delivery and service provided in the wholesale sellers and retailers . As per my market research sample that most of my people for regular use of the questionnaire on their home shopping tesco. I am therefore Tells that this is a good step. My ice cream products sold in tesco Store, as that tesco is that UK. The. Most of supermarket chain and therefore more people in comparison shop tesco of any other reserves. PROMOTION Ice cream for the promotion of my product should be recognised in the market and I will be successful in to carry out and pursue with some heavy advertising and promotion. This is because when I started product is in direct will be converted into making market and it should be the sale. BRANDING. Already including a Delice of the brand name in the ice cream market, so It is in recognition of excellence for the Delice of ice-cream as its leading in ice cream brand. Delice of the brand name is being very useful for me ice cream products, as my products produced by the Delice. This is my product gives a head start when he is in the market has been initiated. This is because, it will be given recognition to the brand name and consumers with Delice-that they can purchase with my ice cream product was because of this fact is that it was produced by the Delice. Ice cream also my part d Or range of products, it proves, because as a benefit that consumers can avail of Anand, which already eat d Or want to have to try to ice cream of new flavour was introduced. Has been established. So My ice cream brand name product may prove useful for my product. As I found that my Market Research Analysis, a very large number of people on the Delice I preferred Ice Cream of objection to any other b rand. I have decided to use the media to advertise their product mix. I am used to mix of Media in more detail has been stated below. Television Advertisement The Delice already advertise their ice-cream Tea. V. Products on, and also from that of or D category are also its advertising. So I have decided that, limited budget because of the Delice to have this product will be submitted to the proper bridle on a new knowledge about the total fund for the already existing d Or from advertising. It will be very good instead of creating a new advertisement for the new taste, as a large amount that this will start. That will be advertising a slot in a time between the children of programmes in the afternoon and in any films or plain in the evening soap night and my market research according to analysis, the specimen to meet the people for that I have asked my questionnaire said that they had seen that they advertised on buying V. ice-cream to encourage them for therefore for the purchase of products. Magazine. Delice my ice cream in product will be advertised weekly/monthly food magazines, because it can prove to be about if the food of reading-title magazine. In as an additional bonus, to attract the additional for readers to buy ice cream, I can be a place was on some of food-cuisine day. May be made desserts that is using my ice-cream products. It is perhaps just to encourage the, go out and buy ice cream that if they want to make dessert. Posters- I also produce posters to advertise for ice cream. The consumers of these products it agrees to the objective to purchase their products through attractive pictures of the use of ice cream, and some basic simple words to congratulate the picture. These many times can prove very effective cinema Cinema from the place will be fully WBHRC ice cream, as the people that love and joy whilst eating ice cream are watching a film. If advertising is also come, beginning on screen film on the people watching adverts would be encouraged to buy the cream of a film next time, when they are coming. Radio This is a good place for me that would extend my ice cream product because it has proved that most a 15-24 years of age to hear the people of commercial radio. It is good for my ice-cream products most because he is believed to be fit into my part market. Therefore, advertising on radio I capital by my ice-cream disease-carrier products should be considered in the market is my part. Billboards Advertising my ice cream products will be a full billboard manner to get the attention of the people, my ice cream products will be advertised on billboard in shopping centres are busy. I would not have this because many people in shopping centres more people will therefore notice of my product advertising billboard. Period This product of ice cream is very popular because my ice cream products, this additional popular in the summer, when it is hot. While it is not sell as well as in the cold weather. So I would say my launch ice cream products in the summer will not, where ice-cream of a high demand. This high demand of ice-cream products make my firm in market place. As per my Market Research Analysis of ice cream is sold in the summer mostly, so My launch also suitable for my period ice cream product. I am Excise tax on products of my ice cream a marketing strategy. The film makers as a product of my Delice, is that in the Delice leading brand ice cream. Ice cream product part of my train on the Delice or D category, where they have a different types of different flavours. In my products from being a new knowledge-from the Fund or D category. This will be called taste D or to fly banana Division says. From this as a mix of original pink-red fruits, chocolate and vanilla ice cream with fly a ripple through the ice-cream is going on. In packing my ice cream products from d Or very similar to existing would be to d Or products are available. Only one change in colour will be the packaging. Ice cream is going to be cut in will understand, where ice-cream and will be anti protectionist through the bath is visible. The ice cream will cover the bath of the picture as it should see how that when crib is opened. The Gold will cover rim and around it as the existing d or from ice cream product. The Unique Selling Point (USP) will be in my ice-cream product fact is that it is produced by Delice and Part D or range. This is because, to d. can be advertised is ice cream or any high quality products, such as this is also an expensive image while at the cost is not all that is more. Below is a picture of an existing d Or from ice cream products; my ice cream products will be exactly the same view but only in a separate name of the colour and flavour. I am the picture of the revised so that it looks like my ice cream products will be how to view. SWOT analysis Strengths Weaknesses Opportunities Threats SWOT Analysis is to a measure that I can use their internal match strength and weaknesses of trade with the search of opportunities and outer environment which is in danger. Strengths The brand image of a Delice of ice cream brand name products. It is the new producer and ice cream at international level nationally, or good quality is known to the ice cream a good high quality product. These gives rise to unpredictable demand the demand of ice cream products should be unpredictable, particularly during the autumn and winter, to where the consumption of ice-cream is not very popular. Weakness Revised new product-because a lot of my new products, as it has been modified by just to be implemented by a new taste, it has not been tried. So Ice cream vote on the product is not known because this product has not been tried. I for to remove this test could be my products on a sample collected people and their views and ideas in the products. Any improvement or what needs to be modifications. It was made clear that more detail in fraternise Marketing clause in the place. Low market share in the market share of the Delice less; this can be no impact on the success of my new ice cream product, possibly as a result in a market outside the return. Opportunity The opportunities of market share in high-my products desire to be successful in the Delice of high market share of market need. Good marketing-I also take to ensure that my ice cream products from the start good advertising and marketing in the market so that consumers are aware of my product launch market. There are many ways that is what can I like this, above the Internet, billboards, television, radio, etc. Threats The threats of the competitors including walls, Delice ice cream has a number of competitors also, Nestle, Mars, and Hagen-Dazs. These company constantly introduce ice-cream ranging of different flavour and taste in the market. Because these company has already a brand image it is bit difficult to change peoples mind, therefore, I have to be aware of my competitors every time, and I change in prices of ready, advertising and products with my contestants have to compete. In price-ice cream, ice cream market many growers in a by-run very similar product from one another, it encourages companies to be on the price Happy-hour. So To compete with companies to start the price on the basis, as they feel that when consumers to see a uniform they are often not a purchase products at cheap rates, in fact considering the quality. Conclusion I have chosen the ice-cream product considering the interest of people and their taste of mouth bud. Because they need something additional after the food. And these dairy products or the desserts is such item that it can stretch to any group ranging from a five years children to eighty years old man. So the market segment is wide and big for such products. It has is own advantage and it own threats as well. As we have already discussed.

MARRIAGE Essay -- essays research papers

Marriage is the socially recognized union of two or more people. Selecting a marriage partner is very much a culturally defined process. The rules governing selection vary widely from society to society and are more often complex. How would you go about selecting a mate? Where would you begin? What criteria would you use? When we look around the world to see how other societies deal with these questions, it is clear that the ways of selecting a mate or a marriage partner has been changed from generation to generation. In the generation where my grandparents came from, marriages were purely arranged by the elderly. Mothers or aunts usually selected a marriage partner for their sons. My grandparents got married when both of them were very young. Their marriage was purely arranged. Grandmother was only 14 years old and grandfather was 22.My grandmother was living in India with her family. There was a woman living in the same neighborhood. The woman also knew my grandparent’s family, who were living in the same neighborhood. In old ages, mother or aunt finds a bride for his son. So, as soon as my grandfather finished his studies and got a job, his mom started looking a bride for him. She asked my grandmother’s neighbor about a girl, who should be beautiful, charming, caring and could cook well. That’s how both families met and grandparents got married .However, they did not see each other until they went in their bedroom not even in pictures. My grandmother told me, when she saw h er husband first time in the bedroom, she thought of her father-in-law. She was afraid of her husband. It is because my grandfather had big beard at that time. Grandmother did not even see her father- in – law until after the next 2 days of marriage and no one told my grandmother that the groom has a beard. After marriage, their lives became very changed. Love and romance was filled in their lives. My grandmother was a house wife so she spent all her time with her husband after the wedding. However, my grandmother was a very shy woman. She gave very much respect to her husband throughout her life. At that time, respect for a husband was considered the most important thing infront of a wife. My grandmother was too young to be married. However, she became pregnant in the first month after marriage. Both of my grandparents told me that they were extremely respectable, loving and caring to... ...lds her hands and convinced her that everything would be alright. Then he went his home to introduce her with his family. They all liked my friend. At last, she told her parents about him. First, her parents got angry but later they accepted him and finally they got married. First couple of months of their lives was unforgettable because both of them had great interest, attraction and passion for each other. My friend started living with her mother- in –law at her husband’s house .My friend told me that her mother- in- law is a very nice and loving women and my friend is like a daughter to her. On the other hand, my friend also likes her and behaves her like her mom. They both have a happy relationship. My friend got married about more than two years ago. She is happy with her husband. She has a son of 7 months. They both love each other and are living happily. In conclusion, it does not matter whether it is love or arranged marriage, the most important factor between a couple is a good understanding and respect for each other. Love only comes where there is respect and good understanding. If a couple do not have it then love marriages can even become last only for the time being.

Principles of Marketing Essay

The course content includes a study of the relationship between marketing and society, nature and functions of marketing, marketing management processes, marketing tools, the markets, and the consumers. Course Objectives The main goal of the course is to provide an overview of the basic principles underlying modern marketing theory and practice. It will provide participants with an understanding of the analysis that is necessary for taking marketing decisions, and the wide range of factors (and interactions of those factors) that need to be considered in the design of a marketing program. Students should come away with this course with an understanding of the marketing system and its role within the Malaysian economy and within an individual firm by studying how products and services are planned, priced, promoted, and distributed in order to satisfy consumers’ wants. Learning Outcomes Upon completion of the course, students should be able to: ? define and apply knowledge of the key marketing concepts. ? explain how marketing decisions are influenced by environment, trends and developments. ? discuss the factors influencing consumer behavior. Please dress decently and appropriately (according to university’s dress codes) when attending classes. ? Group projects ; Assignments There will be group projects and assignments. For group project, work together with your group members and at the end of the project your group members will assess your contribution to the project. You are expected to do a group presentation before submission of written copy during the semester. Assignments will be uploaded in UNIEC. In class assignments must be submitted on the specified date otherwise you may be penalized for late submission. If you encounter any problem to submit assignments on the specific date, you are required to inform the lecturer within 2 days of the specified date. For any type written assignments given, the format of the paper should be as follows: ? A cover page with your details – Name, Student ID and Sections ( as registered in CMS) ? Font: Time New Roman , size 12 with 1. 5 spacing ? Include a reference page for every assignment that you submitted. ? Forums Students are required to participate in ALL 3 forums posted by the Course Leader and marks will be assigned based on the quality of the discussion. ? Accessing/ Checking UNIEC Virtual It is utmost important for students to access and check their UNIEC Virtual for any updates and information pertaining to the course regularly throughout the semester. Ignorance is NO EXCUSE. Examination Format Final examination will be a three hours-examination. The exam will evaluate your level of understanding and knowledge acquired in this course. The question formats may consist of multiple choice, true-false, short essays, and case-based problems. Week Topics Covered Overview 1 2 3 4 Topic 1: Marketing: Managing Profitable Customer Relationship Topic 2: The Marketing Environment and the Marketing Information Topic 3: Consumer Markets and Consumer Buyer Behavior Topics/Activities Remarks/ Deadlines Introduction. Class activities: – Getting to know. – Overview of course plan. Marketing: Managing Profitable Customer Relationship ? Definitions of marketing ? Basic concepts of marketing ? Evolutions of marketing ? Relationship marketing ? Marketing strategy and the marketing mix ? Marketing Challenges in the future Read. The Marketing Environment and Marketing Information ? Company’s Microenvironments ? Company’s Macroenvironments ? Marketing research process Read: Forum 1 ? Kotler: Chapter 3 ; 4 ? Real Marketing 4. 2 ‘Tracking consumers on the Web: Smart targeting or a little creepy’. p 151 Class activities: ? Discuss reading materials Topic 2 ? Discuss ‘Prius: Leading a Wave of Hybrids’ case Consumer Markets and Business Market ? Consumer Buying Behavior ? Consumer Decision-making Process ? Factors Affecting Consumer Buying Behavior ? The Organizational Market ? The Organizational Buying Process.

Free Essays on Societal Response To Television

During the 1960s, television networks and advertisers thought of their viewing audience as just one group of people. They structured their programming around the "normal† values of white, middle-class Americans. Because of this, their programming revolved around the concerns of the nuclear family. Topics such as racism or sexuality were not included in programming and ethnic minorities were excluded, for the most part, from television because they did not fit into the networks' idea of their viewing audience. In addition, profanity and coarse language, which described bodily functions and sexual activity, were also excluded. In 1961 the FCC Chairman, Newton Minow, denounced U.S. television as a â€Å"vast wasteland†. He wanted heightened federal regulation of television. Vice President Hubert H. Humphrey disagreed, he declared U.S. television â€Å"the greatest single achievement in communication that anybody or any area of the world has ever known†¦Ã¢â‚¬  And in 1963 television surpassed newspapers as an information source. A November â€Å"Roper Poll† that year indicated that 36% of Americans found television to be a more reliable source of information, compared to the 24% who favored newspapers. In the 1950’s, only 10% of American homes had a television and by 1960’s the percentage had grown to 90%. In fact, more families owned televisions than telephones. Our American society was hooked! In 1966 an article appeared in the â€Å"New York Times† that stated, â€Å"TV is not an art form or a cultural channel; it is an advertising medium ... it seems a b it churlish and un-American of people who watch television to complain that their shows are lousy. They are not supposed to be any good. They are supposed to make money." American society thought differently, they wanted more. Television had become a part of their daily lives. Today there is much controversy over television and the effects it has on our society. There ha... Free Essays on Societal Response To Television Free Essays on Societal Response To Television During the 1960s, television networks and advertisers thought of their viewing audience as just one group of people. They structured their programming around the "normal† values of white, middle-class Americans. Because of this, their programming revolved around the concerns of the nuclear family. Topics such as racism or sexuality were not included in programming and ethnic minorities were excluded, for the most part, from television because they did not fit into the networks' idea of their viewing audience. In addition, profanity and coarse language, which described bodily functions and sexual activity, were also excluded. In 1961 the FCC Chairman, Newton Minow, denounced U.S. television as a â€Å"vast wasteland†. He wanted heightened federal regulation of television. Vice President Hubert H. Humphrey disagreed, he declared U.S. television â€Å"the greatest single achievement in communication that anybody or any area of the world has ever known†¦Ã¢â‚¬  And in 1963 television surpassed newspapers as an information source. A November â€Å"Roper Poll† that year indicated that 36% of Americans found television to be a more reliable source of information, compared to the 24% who favored newspapers. In the 1950’s, only 10% of American homes had a television and by 1960’s the percentage had grown to 90%. In fact, more families owned televisions than telephones. Our American society was hooked! In 1966 an article appeared in the â€Å"New York Times† that stated, â€Å"TV is not an art form or a cultural channel; it is an advertising medium ... it seems a b it churlish and un-American of people who watch television to complain that their shows are lousy. They are not supposed to be any good. They are supposed to make money." American society thought differently, they wanted more. Television had become a part of their daily lives. Today there is much controversy over television and the effects it has on our society. There ha...